Management of Marketing

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Also, right from the start of your degree programme attention is paid to academic research skills and pre-professional development, since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners, we conduct research projects on e. Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.

Apply now. Why study this programme in Groningen? Year 1 Year 2 The programme is modular in structure, comprising 90 ECTS which are studied on a full time basis over a period of 17 months. Dutch diploma International diploma Admission requirements. Specific requirements More information previous education To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

For students who start in Groningen FEB: students apply via www. Admission requirements. A certified grade list s is considered in the evaluation. Dutch students International students. Job prospects The degree has been designed for individuals who aspire to a career in international business management and will prepare students for a range of positions in international, multinational or transnational companies.

On a practical level, you will develop an understanding of and applied skills in:. The module is structured around three components of strategic management; firstly internal and external strategic analysis, secondly business and corporate Level strategy formulation, thirdly leadership issues in the implementation of strategy. As befits an integrative strategy module; its learning, teaching and assessment strategy is organised around the use of management case studies. Leading and managing SMEs Governments across the industrialised world are increasingly emphasising the importance of the development of entrepreneurship in achieving higher economic growth and prosperity.

Government encouragement often takes the form of policies designed to help individuals start their own business. This module aims to explore theory and practice in the field from the perspective of individuals within a small and medium sized business. The issue of leadership styles and its impact upon the performance of SMEs is central to the study of this module. Consumer Behaviour The field of consumer behaviour is a dynamic discipline, which many regard as an applied social science.

Accordingly, the value of the knowledge generated should be judged in terms of its ability to improve the effectiveness of marketing practice. Consumer behaviour is influenced by many perspectives and is interdisciplinary, evidenced by research ranging across numerous fields of study. Given the diversity of the approach and levels it is important that final year students are encouraged to apply the principles of marketing rather than just synthesise information.

This application of theory is of particular importance as major consumer behavioural changes are underway not least because of the development of the e-commerce marketing channel and globalisation. It builds on previous units, in particular Managing the Product and Marketing Research, but takes you further in the development of their marketing knowledge, introducing the concept of a hierarchy of strategies from the corporate to the business module level.

The module delivers a thorough understanding of marketing planning and encourages the development of strategic thinking through a combination of written and live case study work. Working on a commercially distributed brand, and therefore within business constraints, you will attend a company briefing from which they will plan and conduct research, develop and deliver relevant insight, and create an actionable marketing strategy to achieve the objectives established.

Plus two options from: Management accounting for decision making The module is intended to develop an understanding of the principles and application of the decision making, planning and control techniques required for reporting to senior management within an organisation. The module will develop an understanding of the key management accounting issues that students are likely to have to deal with in their careers.

Practical analytics Many organisational recruiters have identified a number of skills and knowledge they want to see from a prospective employee. One of the top priorities is statistics, and this module, in essence, is teaching you statistical analysis using SAS. SAS Statistical Analysis Software is an industry-standard software suite that can mine, alter, manage and retrieve data from a variety of sources and perform statistical analysis on it.

Mobile applications — from idea to mass adoption The use of mobile apps has now overtaken desktop computing. More and more businesses are using mobile apps within their companies as well as providing products and services through mobile technology.

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They have ventured beyond basic services and are now offering games, location-based services, order tracking services, retailing, banking, health and medical services, and ticket purchases. They will develop more into other areas such as government and public services. Mobile apps are designed to run on small mobile devices such as smartphones, tablets and include wearable technologies.

This module will cover key concepts in the design, implementation and business use of mobile applications. Labour and capital in an age of globalisation This module studies labour and capital in an international context. The module examines how, as the world economy has become more and more interdependent, this has impacted on both labour and capital in the workplace and how that in turn has reacted back on the integration of regional economies such as the European Union and indeed the world economy. The module, while examining relevant economic theories, builds on them and introduces non-economic concepts such as politics, culture, and ethics to assist in explaining the ongoing globalisation process.

Management & Marketing no. 4/2014

MSP - managing successful programmes certification This module is the capstone of entrepreneurial actions, developing the diagnosis of various enterprise projects. You will develop best practice guidelines for enterprise programme management a collection of related projects. Understanding the set of principles and processes used for managing a programme. The knowledge will take you towards the MSP certification, where you will demonstrate enterprising skills in coordinating, direction and implementing a dossier of projects and transformation activities to achieve outcomes and realise benefits of strategic importance to the business.

Entrepreneurial finance This module aims to provide you with the knowledge and skills needed to critically analyse financial information and use it in the pursuit of opportunity which is an important element of entrepreneurship. You will learn to use finance and accounting tools to analyse firms in all phases of their life cycle, from the initial idea generation to ultimate sale of the venture.

The module is discipline-based and stresses application, it is concerned with deal structure and contract design between entrepreneurs and outside investors. Individual and organisational learning and development Individual and Organisational Learning and Development is a core HR module which enables you to gain an evaluative understanding of theoretical and practical issues involved designing, delivering and evaluating learning interventions.

It incorporates the development of reflective practice skills, consultancy skills and the principles of continuing professional development. Legal protection of business creativity This module examines at the intellectual property of a business. IP law refers to creations of the mind or intellect that can be legally owned. Ideas and unique creations can exist in every business. They are important for long term financial success and can make you more competitive than your rivals.


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Brand management This module provides a strategic and tactical approach to learning and applying the key theories, frameworks and models of current brand marketing to solve management problems. This module will prepare the you for a career in brand management by using a practical approach for the application of complex theoretical ideas. You will be assessed with a variety of techniques such as exam, group and individual work, non-verbal presentations and written reports.

You will demonstrate project management skills learned via the preparation of project management requirements to understand the set of principles and set of processes used for managing and undertaking finite projects. Retail boutique and shopper behaviour The module provides you with the opportunity to develop the theoretical and practical skills, needed to establish a boutique set-up high-end retail establishment. You will develop the skill-sets required to understand the new target customer dynamic towards new start-ups and blossoming brands.

You'll consider 'what shoppers will do' and 'are going to do'. Social impacts of systems in contemporary society Information systems IS and information technology IT impact on all aspects of our personal and working lives, with profound effect. Business research methods This module introduces you to the academic research process, and covers the approaches, tools and techniques of research within a business discipline. You will study the skills and knowledge necessary to undertake an independent small scale research project, with a business or management focus.

The module may also serve as a preparation for academic study at postgraduate level. Professional placement module This module has been designed to enable you to develop personal and career management strategies and apply these to develop and review life and career plans in an environment of constantly changing contextual factors to replicate the experience of work placement. The assessment of this module is based around a portfolio that will include a report on your experience whist working in a business environment, providing you with the opportunity to present how your theoretical knowledge is applied to practical situations and further develop personal skills.

How employee resource groups create value for the organizations , Derrick Bonyuet, Oklahoma State University. Examining the causal relationships between corporate social responsibility and financial performance , Steve Dunphy, Indiana University Northwest; David G. Meyer, Meyer and Associates. Scott, University of North Carolina Wilmington. Haytko, East Carolina University. Makers vs. The role of human resources in closing the wage gap: example of selected companies , Jillian R. Marketing to Millennials: how to meet their political, social, and practical needs , Lucy L.

Henke, University of Louisiana at Lafayette. Organizational leadership and culture promote tacit knowledge utilization , Evan C. Evans, Memtech Inc. Castelli, Lawrence Technological University. An essay on strategic aspects of firm to market communications , Nagasimha Balakrishna Kanagal, Indian Institute of Management Bangalore. More than the beach: Using activity-based segmentation to attract non-beach tourists , Deborah J.

The effects of grievant value, politics and the seriousness of the offense on discipline severity , David G. Volume 21 - March The effects of training on job satisfaction and service quality among temporary employees: the mediating role of affective commitment , Ping He, Troy University; Hank Findley , Troy University; Robert Wheatley, Troy University. Workplace bullying: ignoring the behavior is the same as condoning the behavior , Jillian R. An empirical analysis of adolescent shopping motivation and shopping enjoyment , Craig A. Martin, Western Kentucky University. Small business and Obamacare: A continuous story of uncertainty , Robert J.

What is Marketing Management? - Top Management Degrees

Management and marketing: what do the Girl Scouts and Boy Scouts teach? Elam, Western New England University. The Neo-Weberian contingency theory of innovation , Abhijit M. Sawyer Jr. Volume 20 - March An essay on the realm of performance control in marketing strategy , Nagasimha Balakrishna Kanagal, Indian Institute of Management.

When running second wins the race: examining the benefits of second-mover advantage , Martin S.